A Decade of Building Private Practices

The way Canadians find, pay for, and stay in therapy has quietly reorganized over the past ten years, and most practices are still working from the old map. Liane looks back at where Canadian private practice has been, names where it stands in 2026, and shares what she sees coming next, so your next decisions start from where the field actually is.

Liane has spent a decade helping therapists build practices that are sustainable, profitable, and truly their own.

Michael presents the findings from the first Canadian Therapist Marketing Report, a national survey of how therapists are marketing and growing their practices in 2026. Expect a clear read on fees, caseloads, and what is actually working online, along with what he and Liane make of the results and what it means for your next move.

Over 20 years in marketing and design, helping therapists translate their work into calm, trustworthy websites that speak to clients at their most vulnerable — and over 100 private practice sites to show for it.

A Toronto-based business and corporate lawyer and founder of EFV Legal, advising health care practitioners on business set up, hiring, practice agreements, and risk management across Ontario.

Founder & Executive Director of Focus Forward Health and creator of the Focus Health Network. A registered psychotherapist and healthcare entrepreneur with 20+ years building multidisciplinary mental health services and helping clinicians launch and scale private practices across Canada.

Award-winning CEO of Francis Psychotherapy & Consulting Services, keynote speaker, leadership coach, and corporate consultant. Roxanne runs a busy group practice and frequently shares her expertise in the media on topics spanning women's issues, race & equity, mental health, and wellness at work.

Founder and President of Leading Edge Seminars, a Toronto-based continuing education organization he founded in 1993. For over 30 years, he has brought leading voices in psychotherapy, trauma, mindfulness, grief, and neuroscience — including Bessel van der Kolk, Gabor Maté, Esther Perel, Sue Johnson, and Richard Schwartz — to mental health professionals across Canada and the United States.

SEO Lead at Jane and creator of Jane SEO, a managed SEO service supporting 300+ healthcare practices monthly. Working exclusively in healthcare gives Gabe a front-row seat to how patients find therapy practices online — and how that's changing as AI becomes part of search. His message: the practices showing up in AI recommendations are building on the same fundamentals that already matter.

A registered psychotherapist with a decade of experience working with teens and young adults, Regina built her virtual private practice in Canada after relocating from abroad in 2022 — navigating the real challenges of establishing a practice in a new country.

A registered social worker working with adolescents, adults, parents, men, and 2SLGBTQ+ clients, alongside clinical supervision, consultation, and mental health education.

Founder & Clinical Director of Spero Counselling and Psychotherapy. Started as a solo therapist in 2014 and now leads a team of six providing in-person and virtual therapy across Clarington and Durham Region, alongside clinical supervision and practicum placements.

CEO of Build Your Private Practice. Before BYPP, Liane held ownership in two insurance brokerages, founded and grew her own firm to seven figures and sold it in 2016, then retrained as a psychotherapist. She brings both a seasoned operator's eye and a clinician's heart to this conversation.

Former psychotherapist turned business strategist, founder of Hakkola Horizons, and the original founder of Build Your Private Practice — the community that started it all. Ten years on, she returns to celebrate the community she built and share what she's learned since.